Australians with an intellectual disability experience twice the rate of avoidable deaths, higher rates of emergency department visits, and lower rates of preventative healthcare.
Inclusion Australia asked Upstride to help increase the uptake of medicare-supported yearly health checks at the GP.
What we did
RESEARCH & INSIGHTS
We conducted in-depth consultations and surveys with Australians with intellectual disabilities, their families, and health professionals to uncover healthcare challenges and barriers. Insights from this research were compiled into an extensive report, which guided the design of a targeted, multi-channel campaign to address the specific needs identified.
CAMPAIGN STRATEGY & DEVELOPMENT
To address the needs of diverse audiences, we developed specialised resources. For individuals and families, we partnered with Inclusion Australia to create videos, animations, and Easy Read Fact Sheets, Social Stories, and Conversation Cards to make health assessments more accessible. For healthcare professionals, we produced a comprehensive GP Kit, clinic posters, flyers, outreach templates, and quick guides on Medicare assessments to streamline the implementation of health checks in clinical settings.
PARTNERSHIPS & MARKETING
We implemented a robust promotion plan, including Google Advertising and social media campaigns, to promote the resources.
We collaborated with Tiktok stars and sibling duo Ben and Grace McIntosh, to provide authentic endorsements of the healthcare resources. We additionally partnered with the Royal Australian College of General Practitioners (RACGP) to extend the campaign's reach among GPs and encourage the adoption of Annual Health Assessments in clinical practice.
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