Rural Health Connect

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In 2024, Telehealth therapy provider Rural Health Connect launched a groundbreaking program offering free psychological services to disadvantaged mothers across Australia.

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To ensure the success of this initiative, they partnered with Upstride Agency to manage the media launch and secure widespread coverage.

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WHAT WE DID

Upstride Agency crafted a comprehensive media plan tailored to the unique needs of Rural Health Connect. The strategy focused on reaching a broad audience through diverse media channels, including TV, radio, and digital platforms.

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Media Plan Development: Upstride developed a targeted media plan to identify the most effective channels for reaching the intended audience.

Pitching to Journalists: We carefully curated a list of journalists and media outlets with a strong focus on health, rural issues, and social welfare, ensuring that the story would resonate with their readers and viewers.

‍Media Release Distribution: A compelling media release was crafted and distributed to over 2,000 media outlets across Australia, highlighting the program’s benefits and the critical need for mental health support in rural areas.

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RESULTS

The campaign was a resounding success, securing extensive media coverage that exceeded client expectations. Key achievements include:

Major TV Coverage: The program was featured on prominent television networks, including ABC and WIN TV, reaching millions of viewers.

Radio and Digital Media: The story gained traction across numerous radio stations and digital platforms, further amplifying the program’s reach.

Widespread Awareness: The media coverage significantly boosted awareness of the new program, with Rural Health Connect reporting a notable increase in inquiries and sign-ups from eligible mothers.

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