Health Science & Tech |Motion, Digital

Centre for Eye Research Australia (CERA) Digital Animation

Upstride Agency collaborated with the Centre for Eye Research Australia (CERA) on a groundbreaking projecs that showcased our expertise scientific communication.

what we did

Scientific Animation for Retina Mapping

Upstride was engaged to create a compelling scientific animation that visually represents CERA’s innovative work in mapping the human retina, making complex research accessible and understandable to a broader audience.

CONCEPT DEVELOPMENT: Upstride worked closely with CERA’s scientific team to understand the intricacies of their retina mapping research. We then developed a concept for an animation that would accurately depict this process in a visually engaging manner.

ANIMATION DESIGN: The 3D-style animation was designed to be both scientifically accurate and visually striking, using high-quality graphics to illustrate the retina mapping process. The design aimed to simplify complex scientific information, making it accessible to both scientific and general audiences.

The scientific animation was successfully completed and has been used by CERA in various presentations, educational materials, and public communications. It has helped demystify the complex process of retina mapping, enabling CERA to effectively communicate their groundbreaking research to a wider audience.

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