In 2023, Upstride Agency partnered with the Centre for Clinical Psychology, a Melbourne-based service specialising in trauma therapy, to develop a comprehensive marketing strategy and enhance its social media presence.
Our engagement involved creating a three-year marketing strategy, devising an organisational marketing plan, and producing a detailed social media content calendar to support the Centre’s growth and visibility.
Upstride’s approach combined strategic planning with practical implementation to support the Centre’s marketing goals. The strategy focused on building a strong brand presence, improving online engagement, and effectively communicating the Centre’s expertise in trauma therapy.
WHAT WE DID
Three-Year Marketing Strategy
Market Analysis: Conducted a thorough analysis of the market and competitive landscape to identify opportunities and challenges.
Strategic Goals: Defined clear, actionable goals for the Centre’s growth, including increasing brand awareness, expanding client base, and enhancing service visibility.
Tactical Plans: Developed a detailed plan outlining marketing initiatives, target audiences, messaging, and key performance indicators (KPIs) for the next three years.
Social Media Content Development
Content Calendar: Designed a comprehensive social media content calendar to ensure consistent and timely posting across platforms.
Content Creation: Produced engaging and informative social media content, including posts, graphics, and videos, to promote the Centre’s services and connect with its audience.
Engagement Strategy: Developed strategies to increase engagement and interaction with followers, including responding to comments and messages and running targeted social media campaigns.
