From 2023 - 2024 Upstride was engaged by AVEO to develop and manage content for their new Retirement Living Guide website.
Our goal was to create user-centric content that would serve as a valuable resource for individuals researching their retirement options.
WHAT WE DID
Our strategy focused on in-depth content development and a user-centered approach to deliver a highly informative and engaging platform for retirees. This resource was designed to assist retirees in navigating their options for retirement living, offering comprehensive information on various aspects such as village life, decluttering, downsizing, costs, and contracts.
Content Matrix Creation: We designed a detailed content matrix to outline the structure and topics for the Retirement Living Guide website. This framework ensured that all relevant areas were covered and organised logically for ease of navigation.
Content Development: We copy-wrote over 60 pages of content, addressing a wide range of topics related to retirement living. Our content provided clear, engaging, and practical information, helping retirees understand their options and prepare for the transition to a retirement village.
Style Guide Development: We created a comprehensive style guide that defined the tone, voice, and formatting standards for the website. This guide ensured consistency in communication and maintained a professional and approachable brand image.
Image Library Creation: To complement the content, we curated a high-quality image library that visually represented the retirement living experience. These images enhanced the overall user experience by providing visual context and engagement.
User-centric design: Ensured that the content and design of the website were aligned with user needs and preferences. This included simplifying complex information and making it easily accessible and digestible for the target audience.
