In 2021, Upstride partnered with the APS College of Clinical Neuropsychologists (CCN) to develop and implement a comprehensive communications strategy.
Our goal was to enhance CCN’s visibility, engagement, and growth within the specialty discipline of clinical neuropsychology.
What we did
Our strategy involved creating a robust communications framework that addressed both digital and traditional channels. This strategy aimed to improve CCN’s outreach, engagement, and overall presence in the field of clinical neuropsychology.
STRATEGIC FRAMEWORK DEVELOPMENT
We developed a detailed communications strategy that outlined key goals, target audiences, messaging, and tactics. This framework provided CCN with a clear path to enhance its outreach and impact within the field.
MEDIA TEMPLATE CONTENT PACK
Developed a comprehensive media template content pack, including draft video scripts, info sheets and content creation guides.
TRADITIONAL OUTREACH
Created templates to assist with traditional media strategies such as press releases, professional journals, and industry conferences. These activities helped build CCN’s credibility and reach within the professional community.
CONTENT CREATION
Produced high-quality content templates including articles, case studies, and thought leadership pieces. This content was designed to showcase the expertise of CCN members and highlight the importance of clinical neuropsychology.
MEMBER ENGAGEMENT
Developed tools and resources to enhance communication with CCN members, including member surveys, feedback mechanisms, and interactive webinars.
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