From 2019 to 2022, Upstride partnered with Anglicare Victoria on a series of impactful media projects aimed at highlighting the organisation’s vital work across the state.
These projects included the creation of annual videos that showcased Anglicare’s successes and contributions, as well as targeted video campaigns for specific initiatives and fundraising efforts.
What we did
Our strategy involved a comprehensive approach to video production, ensuring that each project aligned with Anglicare’s mission and resonated with their audience.
Yearly Impact Videos: Upstride produced annual videos that highlighted Anglicare’s achievements, showcasing the positive changes brought to the lives of individuals and communities across Victoria. These videos served as a powerful tool for storytelling and advocacy.
Project-Specific Videos: We created and produced videos focused on specific Anglicare projects, including the highly successful Christmas toys appeal in partnership with Fox FM. This video documented the appeal’s journey, capturing the community’s generosity and the joy it brought to disadvantaged children.
Fundraising Campaigns: Upstride developed compelling video content to support Anglicare’s fundraising initiatives, driving donor engagement and helping raise crucial funds for their programs.
Multichannel Distribution: The videos were strategically shared across Anglicare’s website, social media channels, and at various events, maximising their reach and impact.
